Amateur Writing

No, not that kind. You’re thinking of the second meaning of the word “amateur,” which is a person who is incompetent or inept at a particular activity. I’m referring to the first meaning of amateur; a person who engages in a pursuit for pleasure rather than for financial benefit. I want to discuss writing for the love of writing rather than for the love of money.

Charles Chu wrote a fine article in the defense of amateurs that you can read here: https://qz.com/990130/in-defense-of-amateurs/ It is well worth reading. I’ve cribbed some quotes from his article.

The first point he makes is that the word amateur comes from the Latin “amare” to love, and “amator” lover. It evolved in Italian to amatore and in the 18th century it became amateur. Its original meaning was to love something. A good thing, I think.

The writer and novelist, K G Chesterton was famous for his defense of the amateur. He wrote this in his biography of Robert Browning:

The word amateur has come by the thousand oddities of language to convey an idea of tepidity; whereas the word itself has the meaning of passion. Nor is this peculiarity confined to the mere form of the word; the actual characteristic of these nameless dilettanti is a genuine fire and reality. A man must love a thing very much if he not only practices it without any hope of fame or money, but even practices it without any hope of doing it well. Such a man must love the toils of the work more than any other man can love the rewards of it.”

Or, as he put it more succinctly; “If a thing is worth doing, it is worth doing badly.”

However, you don’t have to do it badly to do it as an amateur. You just don’t let the fear of doing it badly prevent you from doing it.

Still, it is undeniable that these days the term amateur usually refers to a person who is less than adept or an object that is crudely made. The fact that it doesn’t have to mean that is neither here nor there. If you are going to practice the art of writing as an amateur you may well have to endure being looked down on by self-defined “professional writers” as a “hobbyist.” But amateur or professional is mostly a mindset in self-publishing. The amateur mindset liberates your creative potential by taking the often inhibiting question of “But will it sell?” off the table. As an amateur you’re not writing to sell. You are writing to write.

As an amateur you need not be concerned with creating a product. You need not even be concerned with an external audience. You can craft a story to your heart’s desire without making concessions to what experts say, or readers expect. You can make it as conventional or as unconventional as you wish. The choice is entirely yours. If your stories are worth writing, they are worth being written without compromises. Every story will find readers.

Another advantage of writing as an amateur is that you are free to do it as a pastime. You don’t need to feel like you must hammer out 5,000 words a day to be productive. You can write at your own pace. You don’t need to meet deadlines. If it is a passion, you will find the time. And even if it takes a little self-discipline to get started, once you start writing, your passion will carry you along. And if that passion fades, you need not turn it into a dreary job. You find a new passion.

As an amateur you don’t have to conform to all the expensive requirements that professional writers are expected to spend their money on these days. You can pick and choose what, if anything, you care to spend money on. Editors? Proofreaders? Covers? Formatters? Advertising? Your choice – some, none, or all. If you are planning to share rather than sell your book, you can sleep well at night knowing that even though there may be people who look gift horses in the mouth, you’re not obliged to please them.

As a pure amateur, the joy of creating a story is its own reward. Entertaining readers is a bonus. As an amateur you don’t write it for money, so sharing your work for free is the natural end of the process – if you even want to share your story.

Now up to this last point that I realize that many authors would say that what I’ve been describing is pretty much what they do already. However, giving away all your work for free seems a bridge too far for many. There are no doubt good reasons for this attitude. For example, “My sales are doing quite well, thank you.” And I am certain that there are others as well. Please share your reasons in the comments below, or submit an essay on the subject. In the meanwhile, I’ll just explain why I choose to share rather than try to sell my books.

I enjoy writing. No one has to pay me to do it. On the other hand, you couldn’t pay me enough to do all the self-promoting that selling books requires. Selling my books for free does that work for me.

I don’t have to play the game. I don’t have to do all the things we’re told to do, things like hire editors, cover artists, designers, and advertisers. As a result, publishing my books has been both inexpensive and stress free. Oh, I’ve had to learn how to do a lot of things – sometimes the hard way – but the whole experience of self-publishing has been very rewarding.

I’ve used the tagline, “No good deed goes unpunished” in my books. But sometimes they are rewarded. Over the years some of my readers have very kindly volunteered to help me make my books significantly better by beta and proofreading them before I publish them. Sharing invites sharing.

And finally, it works, at least for me, for my goals. In the past six and a half years I’ve given away more than 44,000 copies of my books by doing little more than writing them. Judging from my odd Amazon sales and foreign sales even at $.99, I might have sold several hundred copies, at most, in the same period. I want to be read and remembered. Being an amateur author who shares rather than sells his books, has allowed me to make a far greater mark on the world, however insignificant it is, than selling them ever will.

I can’t guarantee that adopting the mindset of an amateur author will work for you as it has for me. Every author has different books, different readers, different sales goals and different dynamics. Indeed, even after 6 plus years of giving away my books and creating a modest readership, I have found it harder to reach readers by giving away books these days. The market has matured in the last six years. These days, if you’re writing out of the mainstreams, you’re all but invisible. So maybe giving away books these days will not broaden your readership. Still, you might want to ask yourself “What do I have to lose by becoming an amateur?” Or better yet, “What do I have to gain by becoming an amateur?”

What do you think? What are your goals in writing? What are your yardsticks of success? Let’s talk.

A Month in Vella

Since I didn’t want to miss Amazon’s Vella bus, I dusted off a 40 year old SF novella (my first), to use as a setting, and adopted the new plot from the comic book version of that story that I had penciled a decade later. Out of those sources I produce a 26,000 word SF novella in 20 episodes for the new serial story platform. Vella and my story have been live for a month. What sort of business has resulted?

In one month, my story has one thumbs-up “fave,” with a grand total of 13 episodes read, including 8 of the locked episodes. I’ve not made a cent so far. Presumably the 8 paid episodes were paid with free promotional tokens.

So how does my offering compare to other stories? Well, the top faved story, “Wolf,” is a paranormal, “wolf shifter” romance. It has over 9,000 faves and 44 star reviews. The next most popular is “The Marriage Auction,” a steamy, arranged marriage romance adventure, with almost 2,700 faves and 14 stared reviews. A close third is a witches, werewolves, & vampire fantasy SF story, “Demon Accords Beginnings,” also having nearly 2,700 faves and 15 starred reviews. The authors are not unknown authors. They brought their fans with them to Vella.

Closer to home, my story, as a space opera, is one of 125 stories in that category. As an adventure story, it’s one of 900 stories. The highest faved story in space opera, “Forgotten Planets,” is a sexy enemies to lovers space fleet story with just under 500 faves, and no star rating. The highest faved adventure stories ranged from 2,600 to 1,300. The one with the most star reviews, had 21. In both categories, once you start scrolling down the list, you quickly reach stories with double to single digit faves, and many with none at all. The vast majority have no reviews.

I have found a recent thread on K-Boards where Vella authors recounted their experiences on the platform. All of them tell similar stories. Little engagement, no money, and, so far, a waste of time and effort. It seems that unless you brought your readers over to Vella, you’re not likely to find many readers. In part this is due to Amazon. As far as I know they have not widely promoted the service. Vella is almost impossible to find on the Amazon homepage on the web, and I gather it’s just about as hard to find on the Kindle app in iOS. Apparently they are launching the service very tentatively – basically a beta version, likely to work out the bugs before going big.

Of course it is too simple just to blame Amazon. Clearly I hadn’t written a story for the type of readers Vella has attracted to date. If I had to take a guess I’d say that most likely the readership skews towards young, predominantly female romance and paranormal readers. Not my readers.

So how have I responded?

First, I’ve not abandoned hope. It is still early in the game. I did change the name of my story and rework the blurb to be a little less, shall we say, staid. Second, I’ve taken the option to publish a completed Vella story as a book on Amazon after 30 days. I slightly revised, reformatted, created a cover, and published the novella in the KDP program. Though I have released all my books wide, going all in on Amazon has been an idea I’ve toyed with off and on for some time. Now, since this story is already tied in with Amazon, it was the perfect vehicle to experiment with that option. In its first four days I’ve sold two copies at $.99 (half of the price a reader would pay on Vella), but have no page reads yet. I’m not holding my breath.

Am I disappointed? Not really. I had no great expectations. I just didn’t want to end up kicking myself for passing up the chance to be on the ground floor of a big new thing. My primary goal was, and still is, to use the Vella story as free advertising for my other novels. Plus, I got a novella written out of the project, so all in all, I think that I’m on the positive side of the ledger. Just.

To sum it all up, I have to say that if you don’t have a story on Vella, you haven’t missed anything. And I would be in no hurry to get one in. Maybe once it gets on its feet. If it does. And if you write the right type of story.

I’m not sure how much of my Vella experience, or Mark’s recent one with self-publishing his literary fiction novel The Dime are working to support writers, which is the title of this blog. I can’t say that we’ve offered very many hot tips to success. What we are doing is showing things we’ve tried. Things which you might consider either trying, or avoiding, in your own publishing endeavors, while keeping the bar of success pretty darn low. Which I hope is some comfort to all.

An Update 16 August 2021

Amazon posted some information about the Vella program that may change the calculations a bit. First they said that there are over 9,000 stories on Vella. That’s a lot, and not a lot, depending on where your story falls. It certainly gives creators a lot more room than publishing a story on KDP.

Secondly they said that they will pay creators royalties on all paid episodes, even if those episodes are paid with free promotional tokens, at least through the end of the year.

Thirdly, they announced the creation of a $200,000 bonus pool for the month of July to be paid out to creators based on episodes read, number of followers, and faves. Apparently this will be a monthly feature, much like what they pay out in the Kindle Unlimited Program. I was paid $12.82 out of this fund for July based on my rather modest performance. This all but guarantees that I will be able to order out a pizza with my 2021 Amazon royalties.

The most significant takeaway, I think, is that it does indicate that Amazon is serious about Vella, willing to make changes to make it work better, and that they are in it for a long haul. The payment of bonuses will no doubt motivate creators to do what they can to get their readers engaged in the program and grow the platform. Perhaps this is enough to make Vella an option for you, especially if you think you could create content that might appeal to its potential readership.

It seems that I’m now on the bus. We’ll have to see where it goes.