Apple Audiobooks; Not for the Fainthearted

From Debra Purdy Kong’s blog via her comments on Audrey Driscoll’s blog, I recently learned that Apple is offering to convert the ebooks into auto-narrated audiobooks – for free. Audiobooks are popular and the price was right, so I investigated the prospect. I found that I did not have to get my books into the Apple Store on my own, rather the conversion is done in partnership with Draft2Digital. I already had my books on D2D, but I was only distributing them to the two European stores, using Smashwords for Apple and all the rest. I would have to switch to D2D to be able to take advantage of the offer. Which I did, and adding all the other stores while dropping Smashwords for distribution, while I was at it.

So here’s the deal. To create an Apple audiobook, you simply select your book on D2D, and click on the audiobook tab next to the description of your book. Here you are offered two options; one to to work Finaway Voice, and the other to have them auto-narrated by Apple. Clicking on the Apple narration takes you to a very (i.e. too) simple interface to create your audiobook.

First, you will need a square cover for your book, which you can either provide a (3000×3000 pixels) one, or let D2D make one from your ebook cover. I had made square covers for my Google audiobooks, but I had to up size them to the 3000×3000 size required by Apple.

Next you have a choice of two voice tones for narrators; a soprano voice, i.e. a female voice, or a baritone, i.e. male voice. And that, my friends, is the only choice you have. Apple actually has 6 AI narrators; one in each sex for fiction and romances, a slightly different one for science fiction and fantasy, and a very serious one for non-fiction. However, the narrator comes with the genre of your book, you don’t get to choose more than the genre.

After you select the sex of your narrator, and the genre of your book, you get to choose your price, and then agree that, among other things, that you will not be able to make changes in the audiobook without paying for them, and that you need to keep the book listed for at least 6 months. And that the conversion process may take up to 2 months .Agree and you’re done. If there is anything more to do after the audiobook is generated, nothing was mentioned.

Debra Purdy Kong decided not to go with the auto-narrated books for reasons you can read in her post. I decided to take advantage of the offer, not without some misgiving. The primary reason for signing on is that my auto-narrated Google books now account for 1/3 of my sales – over 12,000 copies since May of 2022 – and their ratings match their ebook ratings, so that it seems my auto-narrated customers are happy with Google’s results. I would think Apple wouldn’t do auto-narration half-assed, despite the total lack of control the author has over the final result, so I expect them to be as good as AI narrators get. Secondly, I sell the audiobooks for free, so I don’t have to weigh value/quality with price. If people want to look a gift horse in the mouth and complain, fine, but I won’t lose any sleep over it. Thirdly, all my books are first person narratives, so a single narrator is the natural way to read my stories. I’m not an audiobook fan, and from what I’ve sampled, I’ve found that narrators using different voices for different characters sound hokey. No doubt that’s just me. I know some audiobook fans buy books just to hear their favorite narrators. And finally, while my books on Google far outsell Apple, being able to offer my audiobooks right in the Apple Store for an attractive price, may prove to be popular. Time will tell.

I will admit that the total lack of control over the final product is a bit worrisome. I outlined my experience with Google’s audiobook procedure in this post. Suffice to say that you have not only far more options for voices – 12 different English voices for each sex; including American, British, Australian, and Indian accents – but the book is ready in hours, so that you can listen to it, or individual words, to hear how the AI pronounced them – and, if necessary, change how they are pronounced – before you publish the audiobook. For a writer of science fiction who makes up a lot of words for names and places, the ability to hear how they sound is kind of important. This lack of oversight and control makes the whole Apple audiobook venture not for the faint of heart. Or for the persnickety and /or control focused author. But nothing ventured, nothing gained, and trying new ventures is how I promote my books. I’ll report back in a few months to let you know how I fared.