Indie publishing gurus often advise would-be self-publishing authors to hire professionals – editor(s), proofreaders, cover artists, etc. – to produce their books in order to raise the perceived level of quality of indie published books. They are told that it is “best practice” to do so. I find this advice disingenuous, at best. The people who dispense this advice are certainly aware that for most would-be indie authors seeking advice, taking this advice the author will lose just about every cent they spend on these professionals, with no discernible result. I shall focus my rant on editors, but my points apply to all freelance professionals offering their services to indie authors.
First off, indie publishing is not traditional publishing lite. Mimicking traditional publishing processes is expensive and unnecessary, since traditional and indie publishing serve two distinct markets, each with their own requirements. Traditional publishing serves casual readers, discerning readers, and lovers of physical books who enjoy the popular culture around well known authors. Indie publishing serves avid, story orientated, value conscious readers. Consumers understand that if you pay a tiny fraction of what another similar item costs, you should expect something less. In the case of indie readers this compromise includes reading stories as ephemeral digital files on ebook readers or phones, with perhaps, nondescript style and less polished grammar, compromises they are willing to accept as long as the story itself is compelling. The story is king in indie publishing. And thus whatever value editors bring to a book is greatly devalued in indie publishing.
The role of editors in traditional publishing and indie publishing are significantly different and are likely to produce different results. In traditional publishing, authors are casual labor hired by the editor. The editor is their boss, and while they may only “suggest” changes in an author’s work, the author is wise to comply with the editor’s suggestions or risk being labeled “difficult,” and likely less employable. Unless, of course, they write books that sell. On the other hand, in indie publishing, authors hire editors, making editors the casual laborer. While freelance editors may, or may not be selective about the projects they take on, editors still know that they need to please their boss, the author, or risk being labeled, “difficult,” making it more difficult to land future gigs. Given this dynamics, it is not unreasonable to expect that the results of these two types of editorial processes will differ, with the indie editing process being potentially far less rigorous. In addition, in traditional publishing a number of different types of editors and proofreaders go over the manuscript, so that hiring a single editor is not the complete traditional editing process.
The next thing to realize is that editors are pretty bad at their job, if their job is to help you sell books. Editors, with the input of the marketing department and perhaps the publisher, are the people who buy the books in traditional publishing. The editorial team then goes to work to shape and polish these stories into books that sell. Nevertheless, in the end, only about one book in three turns a profit in traditional publishing. What other business would tolerate a 35% success rate? Given their success rate in traditional publishing, how likely is it that professional editing will have a positive effect on sales when it comes to indie publishing? What is undeniable is that it will have very adverse effects when it comes to making a profit.
Luckily, in indie publishing editors can easily be replaced, since there are many free or inexpensive alternatives. If an author feels the need to get an outside opinion on their work, their manuscripts can be vetted by partners, friends, beta readers, or critique groups for free. In addition, the free version of the app Grammarly will check for both spelling and grammar usage. While I have not used it myself, I understand that over the last dozen years or so, Grammarly’s AI has greatly improved, and that it can be trusted to correct your spelling and polish your grammar, thus doing the job of both editor and proofreader. Plus, you can choose to follow its suggestions or not, without being labeled “difficult.” In short, there is no reason to employ a professional editor to polish your prose.
Lastly, indie publishing is all about freedom. You don’t have to conform to the expectations of editors or the “industry.” You can write the story you want to tell, how you want to tell it. No one – agents, editors, publishers, critics – need to be looking over your shoulder when you write and publish your own book. You can write a product aimed at a specific bestselling market, or you can write a work of art that is a unique personal expression. The choice is yours. This choice should be celebrated and valued.
The bottom line is that indie and traditional publishing are not the same business. The differences need to be recognized and the process of producing a book approached from different angles. Mimicking traditional publishing procedures in indie publishing is both unnecessary and potentially very expensive. And given the realities that most indie published books – like traditional published books – will not turn a profit, it is wise, in my opinion, to increase your chances of turning a profit by minimizing or eliminating production expenses. This includes not only editing but cover art and all the bells and whistles that people are quite willing to sell to indie authors – before the book even has a chance to earn a cent. Perhaps once you have become a best selling indie author you might want to employ professional editors and artists, and such, knowing that the sales of the book will pay for them, and that you have more important things to do, like writing your next novel to get it out the door in three months. But until then, I’d say, produce your own book from chapter one to hitting the publish button.
As always, what do you think? Do you use, or have you used, the services of a professional editor? What has been your experience with editors?