“If you ain’t got nothing, you’ve got nothing to lose.” Like a Rolling Stone – Bob Dylan
Those two lines from Like a Rolling Stone are an anthem for me. I sing them along with Bob every time the tune comes up in my “Liked Music” playlist. I love the insight into freedom they imply. I think they could, and should, be the anthem of the vast majority of author/indie publishers as well. Them’s that aren’t making money at it. With nothing to lose, we’ve the freedom to write exactly what we want to write, how we want to write it. In short, it allows us to;
“Be yourself, no matter what they say.” An Englishman in New York – Sting
Stories are art. They’re also a consumer product, so it’s understandable that we’re tempted to write the stories we think – or hope – readers will buy and enjoy. But if you’ve been publishing stories for any length of time, you know that discovery – merely giving potential readers the opportunity to choose to read your book – is an almost insurmountable barrier to finding readers, and thus, commercial success. So, given the near virtual certainty of commercial failure, unless you’re a social media celebrity or a well heeled and wily entrepreneur, we author/publishers can safely ignore commercial considerations and simply write stories that appeal to us. We can create pure art, art as a unique expression of our creativity, and then publish it for the rare reader who somehow stumbles upon it and appreciates our vision. Their numbers don’t count, though I should point out that every popular genre, sub-genre, trope, and story beat was once a unique and original expression of some author. We’ve nothing to lose by swinging for the fence.
I should also point out that author/publishers can be in a unique position in the publishing world, in that we can actually publish our undiluted vision. In traditional publishing, authors are not trusted to publish the books they write. Books in traditional publishing, and even in indie-publishing these days, if you listen to the experts, are ensemble creations, co-produced with the help of various editors who work to make it better than the writer’s original version. And since these books are definitely commercial products, “better” probably means more salable. Some, maybe even most authors, appreciate this help – in the various acknowledgments at the end of books, they often give a great deal of credit to their editor. Stockholm syndrome perhaps? But as an author/publisher we can, if we’re brave enough, publish our work in its pure form. We can be ourselves, no matter what – any editor – might say.
Still, you’re likely thinking, we must consider the readers. What readers? Well, to be less snarky, let me rephrase that to say that, we should trust readers. All we owe them is an honest blurb, a sample of our writing, and the best book we can write. We need not concern ourselves with their tastes and expectations. We needn’t worry if they’ll like it or not. If I learned one thing in art, it is that someone somewhere will always appreciate anything. There’ll be readers who will like any story we write. And if we write a book that pleases us, we can at least be certain it pleases someone. A bullet dodged.
Given the steep odds against any commercial success, it seems to me that following our unique vision, without compromise, is actually the wisest course to follow. With nothing to lose, why not?
Of course you all do that already, right?